An Insider’s Guide to the Best Cupcakes in London

August 4, 2013 at 10:00 am

cupcake illustration

While cupcakes aren’t the traditional food that you would associate with England’s Capital, it’s clear Londoners know how to make a pretty good one! Our trusty UK Ambassador, Jess Rayner, has eaten her way through the research and has listed only the best of the best on PosseSo if you’re visiting or just passing through, make sure you stop by for a cuppa and one of these beauties. I promise you wont regret it! 

Hummingbird Bakery

Red Velvet cupcake. Photo:

Red Velvet cupcake. Photo:

The origin of the cupcake craze that swept over the Capital, it never fails to disappoint. Don’t forget to sample their brownies and whoopee pies too. They’re pretty damn lush!

Sweet Couture Cupcakes

Sweet Couture Cupcakes. Photo:

Sweet Couture Cupcakes. Photo:

Nestled in Covent Garden, this cute little shop is full to the brim with spongey delights! At £2.50, they’re very reasonably priced (for London!) and you can get them in so many different flavours. I would recommend the Oreo one!


Bake-a-Boo Cupcake. Photo:

Bake-a-Boo Cupcake. Photo:

Based in Hampstead, this little cupcake shop is unbelievably cute! All their cakes have their own little names (there’s even a ‘Carrie’ cupcake that is Cosmopolitan flavour!) They also do gluten and sugar free cupcakes for those who crave but have allergies!

Lola’s Cupcakes

Lola's Mojito Cupcake. Photo:

Lola’s Mojito Cupcake. Photo:

With a pop-up shop in both Selfridges and Oxford Street Topshop, these cakes are something you have to try if you’re in London. They are a bit more pricey but the beautiful decorations make them irresistible.

The Primrose Bakery

Primrose Bakery's rose cupcake. Photo:

Primrose Bakery’s rose cupcake. Photo:

The other ‘big Daddy’ of cupcake shops. They have SO many varieties, you’ll be looking through the glass and pondering for hours as to which cake you’d like. Just buy a box! They’re totally addictive!

Want more? Follow me on Posse for more of my ‘best of’ guides!