We all love affordable and cute clothes. There is a special feeling of happiness associated with wearing an outfit that looks beautifully expensive but is secretly cheap in price. Previously, big international chain stores like Zara, Topshop, H&M and Uniqlo were all only accessible to us Sydneysiders online. Recently, Fashion’s Big 4 have opened new stores across Australia and are all making their way to Sydney. Here’s a roundup of where to find these new stores and more importantly, what to buy.
Sydney was lucky to be the first city to open an Australian Zara in 2011. The Sydney Zara is located in the CBD at the Westfield Sydney. Australia became the 78th country in the world to house one of the brand’s 1700 stores, so many of us were already familiar with this brand, eagerly filling our online shopping carts, awaiting the day we could shop in store. Zara has expanded out to the suburbs as well, with a Chatswood store that recently opened in February 2014. Sydney’s Zara is spacious and more crowded while Chatswood’s Zara is smaller and with less shoppers, but both two-level stores are clean, minimalistic and beautiful. Shop here for on-trend pieces that are of moderate quality and affordable prices. Sales here are the best. For women, look for anything knit, silky, floral and made of chiffon. For men, stock up on the knits, coats and jackets. Prices range from about $30-300.
Our favourite British store has landed in Sydney and is in the heart of the CBD shopping district on Market Street, conveniently located right next to the Westfield Sydney and Myer. The store is huge with three levels and a personal shopping section for the ultimate shopper in need of a professional opinion on if that skirt actually makes your bum look big. Shop here for a range of on-trend pieces and basics for both women and men. The choice here is almost schizophrenic – some of our current favourite trends include pretty and ladylike, athletic and anything obnoxiously patterned. The shoe and accessories range is also extensive. Check out what’s left of the new Spring/Summer Kate Moss for Topshop collection, with pieces ranging from boho festival-style to flashy party attire all inspired by Kate’s own personal closet. The prices here are about comparable to Zara and also drop greatly come sales. And for all students on a budget out there, Topshop AU gives a 10% student discount all year around!
Possibly the most affordable out of all of these stores, H&M hasn’t arrived in Sydney just yet. H&M opened its first store in Melbourne in April and plans are in motion to open a Sydney location in the next 18 months. No word yet on the exact location of the Sydney store but H&M has just leased a three-level space on George Street near Martin Place and a space in the Eastern Creek Business Park. Australia’s H&M’s clothing will be unique with an ‘Australia Exclusive’ collection only available here. H&M has launched an Australian website earlier this year but as of now is only available for browsing. If you can’t make it down to Melbourne, we don’t have to wait too much longer before this store will be here in Sydney! While you’re waiting, put basics such as singlets, t-shirts and tailored pants onto the shopping list.
Japan’s fashion giant is coming to Sydney soon and is treating us to a pop-up store in Pitt Street Mall while we wait for the permanent store in MidCity to be completed sometime later this year. The pop-up store is here from May 3 – end of September. Though it’s small, there are plenty of items to stock up on: from cashmere to vests, jumpers and jeans all in a rainbow of colours to choose from. In case you’re traveling or just get really chilly in Sydney, pick up anything from the Heattech thermal collection. The finished store promises to be a shopper’s paradise with a huge 1485 square metres of floor space, with clothes of men, women, children and babies. Get familiar with this brand now, it promises to expand greatly in Australia with a proposal of up to 50 outlets in the next three years.